Gift Guide #7: Gifts That Keep on Giving

a.k.a. subscriptions are best when you didn't pay for them.

I first learned the subscription model could be tricky when I worked for a slick music startup built on the idea that people would pay a monthly fee for unlimited access to music. I know, I know, that sounds like an easy sell now. But 12 years ago – not so much. Subscribing to a magazine wasn’t such a tough sell, but convincing people to fork over $9 a …